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What is Douyin Makeup?
The Douyin makeup trend has become a global beauty phenomenon. Inspired by Chinese influencers on the Douyin app (China’s version of TikTok), this style emphasizes a youthful, soft-focus aesthetic with radiant skin, glittery eyes, diffused lips, and, most notably, dramatic lashes. As Teen Vogue explains: “Douyin makeup… typically uses shimmery eyeshadow, pigmented pink blush, and blurred lips… It’s a skin-first, minimalistic style… often confused with K-beauty, but distinctly rooted in Chinese makeup culture.” While there are similarities to Korean beauty, Douyin makeup stands apart in its use of bold glitter placement, strong blush placement beneath the eyes, and lashes that create a wide, doll-like effect. One of the defining elements? The lashes — often styled in clustered or “manhua” (Chinese comic) designs. Here’s how to master the Douyin look with the help of our curated lash collection.
How to Achieve Douyin Makeup
Step 1: Start with a Clean, Sheer Base
Use a light-to-medium coverage foundation that allows your skin to breathe. Whether you prefer a glowing or matte finish, the key is keeping the base lightweight so the shimmer and color on the eyes and cheeks can stand out.
Step 2: Accenting Features
Blush: Apply directly under the eyes and blend across the nose bridge. This placement mimics the youthful, flushed effect commonly seen in Douyin content.
Brows: Keep brows soft, slightly bushy, and textured. Avoid overly sculpted lines and opt for a wax or light pencil for subtle definition.
Lips: Choose tinted balms or soft glosses with blurred edges. The goal is a diffused, gradient effect rather than a sharply lined lip.
Step 3: Create Dimension with Shimmer and Detail
Use a soft shimmer or duo-chrome shadow placed on the center of the eyelids. Keep eyeliner subtle — a thin wing or tightline is ideal. Then, build the defining feature of the Douyin look, the lashes!!
The Douyin Lash Guide: What to Wear
100PCs Fantasy Lashes
Length: 10–16mm | Curl: C+ | Style: Individual, Spiky, Manhua, AnimeThese individual lashes are perfect for creating the iconic clustered, manhua-inspired lash look. Their varied lengths and dramatic curl allow for full customization, whether you're looking for a more whimsical or bold result. The thin black band blends easily into your natural lash line.
Best for: Custom lash clusters, doll-like looks, editorial or TikTok content
Application tip: Alternate short and long segments to enhance the roundness and openness of the eye.
120PCs Twilight Lower Lashes
Length: 6–7mm | Curl: C | Style: Individual, Lower
Lower lashes play a key role in the Douyin aesthetic. These individual lashes add subtle volume and shape to the lower lash line, helping to create the wide-eyed effect that defines the style. The transparent band ensures a seamless finish.
Best for: Delicate lower lash accents, manga-inspired looks, completing eye definition
Application tip: Place individual clusters with small gaps between them for a soft, stylized effect.
5 Pairs Idol Lashes
Length: 9–13mm | Curl: C+ | Style: Strip, Spiky, Natural, K-pop Inspired
A more approachable alternative to lash clusters, these strip lashes offer a balanced combination of natural volume and spiky definition. Ideal for those new to the Douyin trend, these lashes offer a lightweight, flexible band and a wearable level of drama.
Best for: Everyday Douyin-inspired looks, K-pop glam, quick applications
Application tip: Slightly trim the ends to customize the eye shape and enhance lift.
[No Glue] Mermaid Lashes
Length: 9–13mm | Curl: C++ | Style: Self-Adhesive, SpikyDesigned for convenience, these self-adhesive lashes apply in seconds with no glue required. They are perfect for beginners or anyone short on time. The spiky lash pattern complements Douyin’s sparkle-focused eye makeup, adding structure without overpowering the look.Best for: Quick routines, sensitive eyes, no-mess applicationApplication tip: Gently press onto the lash line after eyeshadow is complete; touch up with liquid liner if needed.Shop Mermaid Lashes
Blush: Apply directly under the eyes and blend across the nose bridge. This placement mimics the youthful, flushed effect commonly seen in Douyin content.
Brows: Keep brows soft, slightly bushy, and textured. Avoid overly sculpted lines and opt for a wax or light pencil for subtle definition.
Lips: Choose tinted balms or soft glosses with blurred edges. The goal is a diffused, gradient effect rather than a sharply lined lip.
Complete Your Douyin Look with Ninetynine Dreams
Whether you’re exploring bold, editorial styles or adapting Douyin glam for everyday wear, the right lashes can transform your entire look. With Ninetynine Dreams' new lash collection, you can achieve every detail — from the spiky upper lash clusters to delicate lower lashes — effortlessly.